JP lab - XU Studio ⓒHuang xiaojing

The project is located in the Creative Design Center on the eastern side of Hangzhou's main urban area. In such a venue to negotiate past and present, accumulation and rejuvenation, It brings to people umpteen pleasant surprises with its mystery and versatility, like a dream spaceship. The original antique building is simply veiled with a curtain wall made of polycarbonate panel, and is modified into a gigantic luminous box by dint of light, enchanting passers-by to step in for a closer look. The entrance is concealed behind a concrete wall. Behind the door there lies an immersive tunnel in total darkness, the only way for us to set foot into the realm of future from reality. Amid this indiscernible space, myriad light equipment with the shape of a number of DNA helix structure hang within, guiding us to travel through time and space alongside with the slogan "Discover the power of nature" on the wall.


  JP lab - XU Studio ⓒHuang xiaojing


  JP lab - XU Studio ⓒHuang xiaojing

Many people ask us what JP Lab is. The answers are manifold: A lab, a commercial space, an experience center, a live broadcast spot, a skin testing lab, a big data sharing platform, an open office, a greenhouse for cultivating plants, etc. In a word, for the brand, it is a "dream spaceship" flying into the future.


  JP lab - XU Studio ⓒHuang xiaojing


  JP lab - XU Studio ⓒHuang xiaojing

If the experimental spirit ser ves as the underpinning of the project, then Junpei's dream of roaming the outer space, in our eyes, is the driving force behind this "dream spaceship" to move forward beyond boundaries. Just like the style of the project, the cravings for science and future is expected to be felt firsthand by each and every one who experiences the entire space here. The huge light-transmitting display stand makes the products on it particularly impressive. The scenario of people
congregating here is akin to scientists probing into knowledge together, covering a dazzling array of topics like the products' component analysis, their displaying and retailing, etc. The wall of drawers on one side looks mechanically neat and tidy, yet there hides a deftly exquisite design. We selected the most suitable observation height for human vision, and made intelligent OLED settings for the drawers, so that the original function, which appears like a treasure trove, becomes more interactive and intelligent.


  JP lab - XU Studio ⓒHuang xiaojing

This is the home to the project's treasures and the second focal point of the spatial experience. We utilized the conditions of the roof garden and created four light boxes for special use. What they have managed to provide include greenhouse conditions for the growth of raw material plants, scene descriptions for event extension, space for office receptions, science fiction scenes for activities at nights, and more importantly, the possibilities of envisioning the future for the project itself. Salute to the brand and user, salute to this era! In the face of a building that contrasts so sharply with the site. We are grateful to the brand who has worked hand-in-hand with us along the way for embracing the project. Our gratitude also extends to all the users, who come to this space for work, experience, visits or events, for your open-mindedness and recognition of the project, We are fully convinced that we live in an era when the vision of roaming the outer space is not a pipe dream.


  JP lab - XU Studio ⓒHuang xiaojing


  JP lab - XU Studio ⓒHuang xiaojing